The Freelance Teacher: Is a USP Just Another Word for Specialisation?
The Freelance Teacher: Is a USP just another word for specialisation USP (Unique Selling Point): What do you do or have that other freelance teachers don’t? When your ideal customer […]
The Freelance Teacher: How do I Make or Achieve a Brand?
The Freelance Teacher What Is A Brand? Our fictitious English teacher, Sally, had a brand. One could see it instinctively but couldn’t define what it was. She was doing something […]
Should Freelance Teachers Advertise Their Prices? (Part 4)
Should Freelance Teachers Advertise Their Prices? (Part 4) Once Your Prices Are Made Public… (Part 4 of 4) Remember the Aesop’s fable The Boy Who Cried ‘Wolf’? A shepherd-boy, who […]
Should Freelance Teachers Advertise Their Prices? (Part 3)
Should Freelance Teachers Advertise Their Prices? Should You Publish Your Prices In A Teaching Partnership? (Part 3 of 4. Read Part 1 and Part 2) In 2012 my husband and […]
Should Freelance Teachers Advertise Their Prices? (Part 2)
Should Freelance Teachers Advertise Their Prices? (Part 2) Who are your customers? What arguments can you give, for or against, for putting prices on your website or in your advertising […]
Should Freelance Teachers Advertise Their Prices?
Should Freelance Teachers Advertise Their Prices? The pros and cons of advertising prices on websites and in brochures (Part 1 of 4) Should you or shouldn’t you? The Internet is […]
The Freelance Teacher: Life is Working as a Freelancer
The Highlights of Working as a Freelancer Are you a freelance teacher? Do you remember how you started being a freelancer? For me it began in the days before PCs and Internet. […]
The Freelance Teacher: The Unprofessional Stigma in the ‘Likeabilty Factor’
The Freelance Teacher: The Unprofessional Stigma in the’ Likeabilty Factor’ Hello again to all freelance teachers and EFL Magazine readers! A new book is being written especially for freelance teachers. […]
The Freelance Teacher: What Are Taglines?
The Freelance Teacher: What Are Taglines? And Why You Should Have One You’re standing at the conveyor belt in luggage collect at the airport waiting for your suitcase. The conveyor […]
The Freelance Teacher : The Business of Doing Business with Business Cards
The business of doing business with business cards An electrician told me how one of his elderly customers keeps a cork notice board hanging above her telephone, filled with neat […]